YMCA Brand Photography
After a shoot earlier in the year for the newly opened downtown Robert Lee YMCA, I was brought back to re-work the brand imagery for a further three of the YMCA’s family centres in Greater Vancouver. The deadline was tight (aren’t they all?). Over 5000 images shot over the last two days in time for a dozen selects, processed and ready for release tonight. Here are a few of my favourites.
What I love about shooting for the YMCA is there is such a great community vibe. Each of the centres has its own flavour & feel, and at each place the volunteers and members are more than willing to jump in and help out. Everyone featured in these photos (and for the previous RLY shoot) is someone who is part of the YMCA community in some way. There are no professional models. While this poses some problems in terms of getting advertising-ready images out of the shoot, it also lends an authentic feel to the images. I love how these turned out, and I’m looking forward to more upcoming work with the YMCA in the new year.
YMCA in the Vancouver Sun
A four-year project in the making, the Robert Lee YMCA is a great example of human-centred architectural design. Where the original 1941 building felt closed and functional, the new building is open, inviting and filled with natural light. I was invited to photographically explore the architectural spaces (designed by Vancouver companies Endall Elliot and Stantec) for a special supplement in the Vancouver Sun newspaper. You can see a few of the photos in the gallery below.
For more information on the Robert Lee YMCA, check out the latest article on the Vancouver Observer.
Robert Lee YMCA Open House
Recently I worked with the YMCA of Greater Vancouver to profile their new downtown membership centre. Built into the original building’s 1941 facade, the new Robert Lee YMCA is open and spacious, filled with natural light by a vast atrium that reaches up over six storeys. To capture these open spaces, I worked with the Y’s communications team on a series of images to bring to life the community feel of the new centre. The first shoot was for a special supplement in the Vancouver Sun, which you can read about here.
In the meantime, I also had the pleasure of shooting the two-day open house just prior to the centre’s May 3rd opening. I had fun capturing the energy as YMCA volunteers toured prospective members through the new facility. Click on a thumbnail below for photos of the open house (and check back soon for more about the photos in the Vancouver Sun…)
YMCA Youth Peace Network PSA
A recent project for The YMCA of Greater Vancouver.
We had a very tight timeline, and an even tighter budget, but we managed to pull it all together — just in time for the YPN’ers farewell dinner. A great group of youth to interact with (and a great program!) Check it out for yourself…