The price of information has not only gone into free fall in the last few years, it is still in free fall now, it will continue to fall long before it hits bottom, and when it does whole categories of currently lucrative businesses will be either transfigured unrecognizably or completely wiped out, and there is nothing anyone can do about it.
— Clay Shirky (1995)
…substitute creative content for information in the above quote, and you see what’s happening now in film, photography, music, etc.