40 Years of Opportunity

Opportunity International, a client of mine over at Storyspark, is celebrating 40 years of serving small-scale entrepreneurs in developing countries. I worked with them to develop the story behind the anniversary, as well as produce this short piece explaining the campaign. Props to Gord for the design and Ryan for the excellent animation.

Learn more about the campaign at ican.opportunitycan.ca.

Blogging at Recharity.ca

If you’re in the non-profit sector and are interested in story, you might want to head over to recharity.ca and check out what we’re doing there.

If you’re in the non-profit sector and are interested in story, you might want to head over to recharity.ca and check out some of the content there. A few of us who spend our days working with charities have teamed together to write about the best of what works in the charitable sector. Our team includes a philanthropist, a web designer, a fundraiser, and myself (a storyteller) so it makes for some interesting dialog.

Here’s one of my latest posts, part of a series on finding your story as an organization. You can check out all of my posts here.

End the Wait

As a follow-up to the first video, this motion graphics piece was developed by Storyspark to communicate the urgency & the simplicity of the need for families to adopt.

End the Wait from Storyspark on Vimeo.

As a follow-up to the first video, this motion graphics piece was developed by Storyspark to communicate the urgency & the simplicity of the need for families to adopt. Kudos to the excellent design & animation chops of Dan & Gordie, with the music track by Adrian Bradford. Always great to work with these talented people.

Find out more at endthewait.ca.

Waiting to Belong

In this two-minute promo produced by Storyspark, Benjamin (a cool & wise 10-year-old) talks about what it’s like to be adopted.

Waiting to Belong from Storyspark on Vimeo.

Over the past several months I’ve been working with a dedicated group of people who want to see the end of the waiting generation in Canada. More than 30,000 kids in Canada are waiting for adoption – and they aim to change that.

My journey with them began by helping uncover their core story through a process I call “story finding”. We found that, though the number of waiting kids is a daunting challenge, it’s also a great opportunity. This is the first of a series of videos talking about adoption and what it means to those who experience it.

Find out more at waitingtobelong.com.

Seth Godin in NYC

Filmed in New York in the fall of 2010, Seth Godin speaks on what it means for marketers to be the primary storytellers in an organization as part of a sneak preview for the 2010 Contagious Conference.

Marketers are not Advertisers – Seth Godin, 2010 Contagious Conference from Storyspark on Vimeo.

A few weeks ago, I had the privilege of filming Seth Godin in New York as part of a series of videos for the upcoming Contagious Conference. We had a great time during the interview, with Seth sharing lots of insight and new ideas about marketing, gift culture, and what it means to be a Linchpin. If you’d like to see the full interview… well, you’ll have to come to the conference for that :)

This is round two or three of a series of projects that have quietly launched my new venture, Storyspark. If you haven’t already, head over to the website to check out what it’s all about.