YMCA Brand Photography

After a shoot earlier in the year for the newly opened downtown Robert Lee YMCA, I was brought back to re-work the brand imagery for a further three of the YMCA’s family centres in Greater Vancouver. The deadline was tight (aren’t they all?). Over 5000 images shot over the last two days in time for a dozen selects, processed and ready for release tonight. Here are a few of my favourites.

What I love about shooting for the YMCA is there is such a great community vibe. Each of the centres has its own flavour & feel, and at each place the volunteers and members are more than willing to jump in and help out. Everyone featured in these photos (and for the previous RLY shoot) is someone who is part of the YMCA community in some way. There are no professional models. While this poses some problems in terms of getting advertising-ready images out of the shoot, it also lends an authentic feel to the images. I love how these turned out, and I’m looking forward to more upcoming work with the YMCA in the new year.